MAIF explains the collaborative economy in its podcasts.

Podcasts are a unique opportunity for brands like MAIF to connect with consumers. They convey emotions, express humanity and allow personality to shine through. So to communicate on the subject of the collaborative economy, the brand called on Deezer and Society to create a series of podcasts. From March to December 2018, users can discover a new episode each month on the MAIF Social Network integrated campaign on Deezer.

Throughout the campaign, various display formats on the Deezer platform were used to promote this campaign.