With its “For the love of the drive” campaign, Volkswagen lets you pick your ideal music for your drives in the car.

For the launch of the new Golf 7 in South Africa, Volkswagen partnered with Deezer to promote its “For the love of the drive” campaign. An integrated campaign in Deezer allowed users to create unique playlists tailored to their different types of drives in the car.

The app let them create their personalised playlist according to several criteria:

• Who’s in the car? (Just me, couples, kids, teens, friends)
• What type of drive? (Roadtrip, impromptu, city, performance)
• How long are you driving for?