Procolombia lets you discover Colombia through an integrated campaign.

In order to help you learn more about Colombia, its stunning landscapes and rhythmic music, Procolombia has developed a Deezer InApp.

Through an interactive map of the country, users could explore five of the Colombia's regions via playlists, photos and practical information. The beautiful Caribbean, the capital Bogotá, the impressive Amazon and the famous cities of Medellín and Cali were all featured in this application hosted on Deezer.

A communication plan consisting of audio and display formats was used to promote this campaign.