SEAT is bringing you to your next music festival.

The carmaker teamed up with Deezer to promote its newest SEAT Ibiza. To help users get out to a music festival, SEAT and Deezer created an integrated campaign with a personalised playlist generator. Users could create a custom playlist by answering some questions:

• In your opinion, a music festival is best for: Discovering artists / Partying / Chilling out
• What’s your musical style: Electro / Pop / Reggae / Rock
• How long is your car trip? 30 minutes to 3.5 hours