To help prospective graduates avoid having to make the difficult choice between studying for the baccalaureate and watching matches of the long-awaited French Open, BNP Paribas and Deezer came up with the innovative #ReviseAvecRG [#StudyWithTheFO] campaign. Via a live feed, high school students could watch the match, commentated live by Norman [Genius] Chatrier, while studying at the same time. And indeed, commentators of a rather different sort tied the matches in with baccalaureate subjects: whether philosophy, maths, English, history, geography or economics, no subject was left out.

A series of 14 exclusive podcasts was also launched to complement the live shows and physically and mentally prepare future graduates for their own match point.