For the launch of its new Plaqué Brillant range of hairstyling products, Vivelle DOP chose to partner with Parisian DJ and music producer Uppermost, the new master of French house, whose track “Flashback” was used in the campaign’s TV advert.

By leveraging this collaboration, Deezer created a unique digital experience for Vivelle DOP. Using music loops from Uppermost’s tracks, users could recreate a song by mixing guitar, drum and bass sounds. Users could then enter a contest on the platform to try to win a Pioneer DDJ RB turntable and become real pro DJs.