Rocky Balboa becomes your personal trainer for the release of the film “Creed”.

For the release of the film “Creed”, Warner Bros and Mindshare teamed up with Deezer to advertise using music. Two playlists were created: a collaborative one in which users could add their own songs, plus a special Workout one incorporating Rocky Balboa’s voice. The famous character became a real personal trainer who motivated users during their workouts.